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An Activist’s Life, by Thomas Leavitt » Blog Archive » Content isn’t product: it is bait.

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August 29th, 2005
Work Related Reading

Content isn’t product: it is bait.

The problem with micropayments (first appeared in InfoWorld)

When you watch network television or read the newspaper, you are neither customer nor consumer. Advertisers are the ones making buying decisions, because it’s advertising that pays the bills. When you “buy” a newspaper, at most you’re paying for the raw materials.

Which also means the newspaper or television show isn’t the product, since a product is something you sell to make a profit. In mass media, the entertainment or information isn’t product — it’s bait. The audience is the product, of which advertisers are both customer and consumer.

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This entry was posted on Monday, August 29th, 2005 at 11:54 am, and is filed under Work Related Reading. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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